EMPLOYEES OF Airtel have hit the streets of Accra in a series of market visits, otherwise known as ‘market storms’, to promote and educate customers as well as retailers on two new and innovative products – Airtel Sika Kokoo, offering customers five gigabyte of data at the unbeatable cost of GH¢ 5.00 and free WhatsApp.
Management and staff met with people on the streets and business centres of Abossey Okai, Maamobi, Nima, Kokomlemle, Nungua, Circle, Newtown to mention a few, to offer first hand education on the products.
Airtel’s employees took advantage of the opportunity to connect with customers and to take their feedback to drive improvements.
The market storm was a one week event which got the various departments in Airtel involved by competing amongst themselves.
The storms coincided with a series of service clinics held by Airtel Premier- the telecom industry’s pioneer in providing bespoke telecom and lifestyle solutions to high value customers- to educate its high value customers in Achimota, Teshie and Madina on the latest addition to Airtel’s bouquet of products and services to customers.
Customers who visited any of the three locations were rewarded with Airtel branded souvenirs for their loyalty to the brand.
Commenting on the market storm, Airtel’s Marketing Director, Rosy Fynn said “the revamped Sika Kokoo and free WhatsApp offers are timely products for customers who do not want to be left out in the fast growing and ever evolving social media world, as it gives customers the opportunity to browse longer for less. What’s more important for us at Airtel however, is the fact that through this week long storm, we had the opportunity to listen to customers and based on their feedback, continue to improve on our products and services to give them the world class telecom experience they deserve.”
Airtel’s Sika Kokoo offer, allows customers to enjoy one gigabyte of data for only GH¢ 5.00 by dialing *125# and selecting ‘Sika Kokoo’ from the menu.
Customers who have been inactive on the network for thirty days also have the opportunity to enjoy the most used social media platform – WhatsApp. There is no activation required to enjoy this offer however.
Frank Djan, Head of Customer Experience said, “our customers now look forward to these service clinics because apart from the fact that we get the chance to get closer to them, we always come bearing gifts. This is the convenience and personalised service that Airtel Premier promises our high value customers.
“What was unique about these clinics was that we were in three locations on the same day, ensuring that none of our Premier customers is left out.”
Airtel Premier’s service clinics which are a quarterly event are now held on a monthly basis to cater for a group of customers who for one reason or the other are unable to visit Airtel shops, but want to experience face to face interactions to get their issues resolved or questions answered.