BY BENJAMIN TANDOH
THE EXECUTIVE Chairman of Krif Ghana, Reverend Kennedy Okosun, has urged business entities to pay attention to their customer experience in order to thrive.
This, he added, would retain and grow customer loyalty by delivering on-target solutions to satisfy customers’ expectations.
Speaking at the launch of its Customer Feedback System device in Accra last Friday, Rev Okosun said factors such as information and communication technology and social media had played a critical role in collapsing markets separated by geography into one single theatre of marketplace.
These factors, he explained, had pushed enterprises to make critical choices which would enable them to stick close to their customers.
“There is a consensus that customers in the new millennium have become more sophisticated with complex and changing tastes and preferences.
“Companies are no longer in the position to guarantee that they can continue to exclusively serve their defined customers in the foreseeable future,” he said.
The device, he explained, is destined to revolutionise the customer satisfaction assessment architecture of any user entity when deployed.
“The device is ideal for teller performance measurement, showcasing customer focus orientation and guaranteeing confidentiality and objectivity in data gathering. It also serves as an important source for the provision of Human Resource statistics.
“KRIF Ghana Limited will provide an example to buttress the position that the Ghanaian- Hungarian partnership is a workable proposition by officially launching a customer feedback system manufactured in Hungary which is both heart-warming and reassuring,” he stressed.
The customer feedback system, as explained by KRIF Ghana, is a Microsoft-based device which comes with an innovative design, ease of installation and dependability and can be tailored to dovetail into the peculiarities of any client.
The device is noted to have a user-friendly touch screen, tablet-based terminals and optional peripherals such as webcam, keyboard, WIFI, and motion sensors.