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Artistes managers do all the donkey jobs – Kwasi Ernest

GOSPEL ARTISTE manager Kwasi Ernest has said it is unfortunate most artistes’ managers are not regarded as the persons behind the successful transition of artistes from being unknown stars to popular artistes.

The Media Excel boss claimed during his over eight years of managing artistes, he had realised that the laborious part of the job was mostly done by the managers yet their works were not appreciated by the artistes when their career blossomed.

Speaking on the ‘Christian Entertainment Review’ show on Faith TV, Ernest disclosed that in order not to hold the musician’s brand in low esteem for failing to perform at an event, the manager is forced to shield his artiste.

“When an artiste becomes successful, the transition from an unknown artiste to a popular artiste is like World War 2 because at that point the artiste, who used to call you and give you appellations, now change such that you the manager becomes the one worshipping the artiste.

“You can charge for a show as a manager and the artiste will refuse to perform and it gets too worrying that you have to beg the artiste to perform at the event. If you’re not careful as a manager, you’ll end up being sued by event organizers since your artiste failed to show up at the event.

“It’s unfortunate as a manager, you can’t bring your artiste’s name into disrepute for failing to show up at an event he or she was billed to perform. You have to protect your artiste.

“We, as managers, do all the donkey jobs and we commit mistakes because our system of managing an artiste is not like the major record labels that have all the systems in place,” Kwasi Ernest said on Faith TV.



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