BY RAMSON EBO HAYFORD
ACROSS ALL 51 branches of Access Bank in the country thousands of customers continue to win and share in a pre-Christmas excitement of the ‘Save More, Win More’ loyalty promotion.
Speaking about the joy of bringing excitement to customers, the Divisional Head, Retail Banking, Mr. Stephen Abban, disclosed that the decision to decentralize the promotion at the branch level was the game-changer.
“The branches understand their customers better than anyone, so, allowing the branches to run their area-specific scheme was the right way to go,” he reiterated.
“Lives are changing and we are excited as a bank to be a part of this change. The festive season is almost upon us and we want to give our customers a chance to celebrate early.”
He said the second round of the promo kept true to its word by rewarding customers all over Ghana with prizes ranging from 32-inch TV sets, DSTV+ 3 months subscription, free school fees payments and fuel coupons amongst others.
Mr Abban said the campaign continued to push the brand promise of delivering “more than banking” whilst building the savings habit of Ghanaians.
The ‘Save More, Win More’ promo, which runs till the end of December 2019, simply requires existing customers to deposit as little as GHS100 or more into their current or savings account every month to win awards. New customers simply need to open an account and follow similar steps.
Access Bank continues to dominate the banking sector with innovations in the digital space, retail banking, and value-added services. According to the bank’s officials, this is aimed at creating a more holistic and stress-free banking experience for their customers.